Comparison of Two Persuasive Formats
This comparison can be helpful in the following ways:
- As a learning device. It may be easier for you to understand Monroe's Motivated Sequence (a persuasive outline) by comparing it with the traditional outline (used for your informative speeches).
- As an alternative outline choice for your persuasive speech. It is important to note that whichever of the two outline formats you select, the approach is the same. First you describe the problem, then you present the solution.
Monroe’s Motivated Sequence
ATTENTION
I. Attention-getting statement
II. Establish credibility
III. Audience predispositions/Survey
NEED
I. Need (state the problem)
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence
SATISFACTION
II. (State the solution)
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence
VISUALIZATION
III. (Solution benefits)
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence/Example
Statement of Reasons
INTRODUCTION
I. Attention-getting statement
II. Establish credibility; Audience predispositions/
Survey* (Need for listening)
III. State proposition (Thesis)
A. Preview main point I
B. Preview main point II
C. Preview main point III
BODY
I. Main point
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence
II. Main Point
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence
III. Main Point
A. Explanation/Example
1. Evidence
2. Evidence
B. Explanation/Example
1. Evidence
2. Evidence etc.